US Commercial Service Assistance at WEFTEC

WEFTEC-2014-logo3We are pleased to announce the ShowTime program, conducted at WEFTEC 2014 by the U.S. Commercial Service of the U.S. Department of Commerce. WEFTEC is a participant of the 2014 International Buyer Program and exhibitors are offered free services from the U.S. Department of Commerce as part of the program.
Environment Specialists from U.S. Embassies and Consulates around the world will be at the show and available for one-on-one meetings with U.S. companies exhibiting at WEFTEC 2014.  These Commercial Specialists are your U.S. representatives and business advocates in their host countries. They can discuss the current market situation, export issues important to your firm, and export opportunities in their respective markets.  If you are already exporting, they are also available to work with you to find additional partners, new markets and/or increase your market share.   
Countries participating in 2014*:
Saudi Arabia**
United Kingdom
Export-Import Bank
Small Business Administration
*Please note the list of countries participating is subject to change.
** Expected but not confirmed
Appointments will take place either at the exhibitor’s booth or in the Global Center at WEF Plaza in hall G.
Advance registration required:  These appointments are available on a first-come, first-served basis and the schedule fills up quickly. Companies that wish to participate must register in advance through the U.S. Department of Commerce ShowTime Program.  There is no fee for this service. The deadline to register is September 19, 2014.
To participate in these one-on-one meetings with in-country experts, please complete the registration form at the following link:
We will then forward your completed company profile to our country/industry Commercial Specialists from the countries you select.   Meetings will be held on September 29th, 30th and October 1st (You will receive your meeting schedule by Thursday, September 25, 2014). If you cannot personally attend, please make sure your export and/or international department(s) is aware of this value-added service.
For further information regarding Showtime appointments with U.S. Commercial Service, please contact: David Edmiston at, phone: (612) 348-1644.​​
More information about the Wisconsin Water Innovation Pavilion (Booth #4045) at WEFTEC 2014 can be found on the WEDC WEFTEC website.


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Be our Guest-Blogger for WEFTEC 2014!

WEFTEC-2014-logo3With a high concentration of water industry experts, Wisconsin has earned a reputation for sustainable leadership that has helped make The Water Council a global authority on advanced water technology development and deployment. Heading into WEFTEC 2014, Sept. 27 – Oct.1, in New Orleans, it’s important to tap that leadership and expertise to achieve visibility on a national and international scale. With almost 50 organizations exhibiting at this year’s conference that are Wisconsin-based or have substantial operations within the state including a number of entrepreneurs and academics, The Water Council would like to provide your company an opportunity for further exposure.

To support thought leadership efforts leading up to WEFTEC, we would like to invite you to write a contributed article that highlights your expertise about a water-related topic. Your article may be highlighted as a blog post on In Wisconsin @Events. Please feel free to choose from the list of topics below or select a topic of your choice. If your article is featured on the @Events blog, we will alert you and promote the piece through The Water Council, WEDC and partner social media channels. We would also encourage you to share the Events Blog with your network of water industry influencers via email, social media or other effective channels. Simply share the link here (

Below is a list of topics for your consideration:

· Alliance for Water Stewardship: highlight details of new role for TWC; significance for businesses in North America and the world
· Share insight into The Water Council’s Water Collaborative Innovation Platform
· Details of recent study from Fund for Lake Michigan: Measuring the Economic Impact of Water Quality Initiatives: A study of the Fund for Lake Michigan
· Overview of the results of the Wisconsin Sustainable Business Council Survey; and how this compares nationally
· New water companies around Wisconsin and the innovative ideas they’re developing
· Water stewardship for businesses
· Importance of safe and healthy drinking water for the world; how Wisconsin is making a difference

If you’re interested in participating in this opportunity, please contact Katie Waite, PR Account Executive, Nelson Schmidt, Inc., Submissions will be edited for style and length, with revisions sent to you for your approval prior to publication. WEDC and Nelson Schmidt are available to help refine your topic prior to writing, or to assist with writing if desired. If your blog post is shared we’d simply need a high-quality headshot from you and any other photos you’d like to share.​

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Media coverage opportunity at WEFTEC 2014

WEFTEC-2014-logo3The Water Council is partnering with the Wisconsin Economic Development Corporation to promote Wisconsin’s water technology capabilities at the upcoming WEFTEC conference in New Orleans. In addition to supplying an attention-grabbing Wisconsin trade show pavilion for The Water Council and our exhibition partners, WEDC will be providing and seeking media coverage of innovations taking place in the state. If you have a new technology you are promoting at the conference, please contact Kelly Lietz, WEDC’s Vice President of Marketing at Kelly will be writing stories to be featured on WEDC’s blog highlighting Wisconsin’s participation in WEFTEC. These stories will also be shared with the media.​

For more information about the Wisconsin Delegation to WEFTEC 2014 please visit

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Water Online Heralds Alliance for Water Stewardship’s Standard

In the August issue of Water Online – The Magazine, the Milwaukee region was named one of 12 Top Sites in America for Water Technology. The EPA has identified 12 water technology clusters throughout the United States. The areas consist of businesses, education and research institutions, and other organizations focused on the future of water innovation. The featured story provides a snapshot of the enormous tasks these various clusters have taken on in their respective regions and details how innovative clusters focused on water technology, innovation and sustainability are emerging throughout North America.

Also notable in the August issue is the Letter from the Editor, Kevin Westerling, titled, “New Standard Applies to Every Water Manager, Everywhere.” The letter details the recent spring 2014 launch of the Alliance for Water Stewardship’s Standard, and how implementation of said standard can be done by water companies of all sizes. He briefly touches on the certification process and various stages that must be carried with proof of execution. It is yet another example of how our Members are continually recognized as leading water innovators, and further proof that the adoption of the International Water Stewardship Standard is vital for the future of our most precious natural resource. READ MORE

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Wisconsin Delegation in Action at WEFTEC 2014

WEFTEC-2014-logo3The Wisconsin  Water Delegation to WEFTEC 2014 in New Orleans will be in full action during our inaugural trip to the world’s largest water technology convention! With roughly 50 organizations comprised of established companies, academia and start-ups with headquarters or substantial operations in Wisconsin exhibiting at this year’s show, Wisconsin’s water cluster will be nicely represented.

Additionally, The Water Council and our partner Wisconsin Economic Development Corporation have arranged multiple official WEFTEC events to showcase our water technology cluster even further, the following events should not be missed.

Session 110: Water Entrepreneur Showcase I – What’s BREWing in Milwaukee?

The BREW, which stands for Business. Research. Entrepreneurship. In Wisconsin., is the only mentor-driven seed accelerator program solely focused on solving freshwater issues with innovative startups producing cutting-edge technology and solutions. This session will feature current winners, known as Batch II, as The BREW enters it’s second year at the Global Water Center, located in Milwaukee. Join Elizabeth Thelen, The Water Council, as she introduces our newest Batch of entrepreneurs to a global audience, and learn of the innovative technologies and startup companies BREWing in Milwaukee! Featured companies include:

  • Cadens, LLC: A Wisconsin based company that assists in the design, manufacture, installation, and operation of economical small and micro-scale hydropower systems.
  • Pellucid Water: From UW-Madison, this company focuses on decontamination of water through a unique application that can remove dissolved chemicals from water and other solutions.
  • Hydro-Lite: This company owns a patented water sterilization device that uses ultraviolet light to eliminate bacteria, viruses and protozoa from freshwater sources.
  • pHinding Solutions: This biotechnology water company can wirelessly measure and transfer the ionic levels of water through a patent pending technology, improving productivity while reducing associated costs.
  • WatrHub: Hailing from Toronto, this data and analytics company delivers actionable intelligence for municipal, industrial and agricultural water sectors to enable faster, more confident decision making.
  • Wellntel: This startup gives real-time understanding of well and surrounding water table dynamics through constant measuring and reporting of water levels on a private website or app.
  • Ijinus: This honorable mention is a French company that offers autonomous ultrasonic level sensors.

Session 110: Water Entrepreneur Showcase I – What’s BREWing in Milwaukee? 
Monday, September 29 – 11:00AM-12:00PM 
WEFTEC Innovation Pavilion – Booth 4029

Session 333: (STORM)Water Innovation Clusters from Milwaukee to NOLA

Speakers will discuss how innovation clusters are moving the stormwater sector forward. Steve Picou, NOLA Vibe Consulting, will discuss formation of the New Orleans Water Innovation Cluster. The cluster seeks to unite Louisiana institutions and organizations in further developing the state’s research, education, engineering and related restoration assets into a globally competitive set of industries with exportable expertise and products that help the state capitalize on its water challenges.

Elizabeth Thelen, The Water Council, and Mike Jozwik, Hanging Gardens, will discuss how water innovation clusters are helping companies innovate and commercialize stormwater technology, while stimulating economic development and job creation. They will share the story of The Water Council’s Business. Research. Entrepreneurship. in Wisconsin (BREW) business accelerator and illustrate how this collaborative approach has benefited startup green roof and stormwater management companies Vegetal i.D. and Hanging Gardens.

Session 333: (STORM)Water Innovation Clusters from Milwaukee to NOLA 
Tuesday, September 30 – 10:00AM-10:30AM 
Stormwater Pavilion – Booth 8303

Additional opportunities for all of Wisconsin water companies to gain visibility, make connections, and explore new ideas through our network include:

Also, be sure to download the official WEFTEC 2014 app in order to make the most out of your visit to NOLA, it’s full of useful tools to help you navigate the convention floor, add events and sessions to a personal agenda, and meet and network with other attendees through an innovative social feature, and much more! The below video describes some of the features useful to you.


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Tap into The Water Council’s network at WEFTEC 2014 – Panel Discussion

To conclude Investments in Water Innovation Week, the WEDC held an informational panel discussion that detailed the efforts that they have been undertaking to make sure that the inaugural Wisconsin Innovation Pavilion at WEFTEC 2014 is a success.

The presented and discussed topics of ways to get involved with the Pavilion, best practices and strategies when attending, and answered many questions, including why it is so important to highlight the water technology cluster that exists in Wisconsin at WEFTEC. The most talked about topic was Wisconsin’s 2014 WEFTEC Look Book. The “look book” is a beneficial and efficient way to highlight each of the individual water technology companies from Wisconsin, by providing a company profile. These “look books” would then be distributed to international delegations attending WEFTEC, and potentially lead to new deals and partnerships. To download the Wisconsin 2014 WEFTEC Look Book form, CLICK HERE.

The WEDC has also created a website solely dedicated to WEFTEC 2014, you may learn more information about the WI Innovation Pavilion, view important contacts, and access an attendee resources page, which is meant as your one stop shop for anything you may need to know before attending the conference, access that page by clicking HERE.

Do you want to stay in the loop when new WEFTEC blogs are posted to the WEDC WEFTEC site, or get important reminders, and helpful tips, then sign-up to be on the WEFTEC mailing list, and stay informed, CLICK HERE.

While at WEFTEC you will hopefully make meaningful connections, and network with some of the finest talent in the world. These chance encounters can even lead to new partnerships, deals or contracts! Well, the WEDC has arranged for private meeting space just across from the convention center, contact Sarah Bownds, WEDC Events Manager, to arrange meeting times, at

For those that plan on joining us at WEFTEC but were not able to make the informational meeting, we have the full slide deck that contains much useful information. Please feel free to view and download it, HERE.


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Investments in Water Innovation Week: BREW Batch II Reception & Recap

IMG_2961The Water Council is pleased to report that Investments in Water Innovation Week was a great success, from our announcement with JPMorgan Chase & Co., our win at the inaugural Wisconsin Innovation Awards, to The BREW Batch II Welcome Reception. The week was packed with exciting events where many new connections were undoubtedly fostered.

The BREW Batch II Welcome Reception

On Wednesday, The Water Council and our Members celebrated and welcomed Batch II Winners, of The BREW, to the Global Water Center. Representatives from all six of the startups were on hand to describe their companies, meet Water Council Members, and to take part in a check presentation ceremony, hosted by BREWmaster Elizabeth Thelen, Director of Entrepreneurship and Talent, The Water Council. Batch II Winners are:

IMG_3005During the presentation Dean Amhaus, President/CEO, The Water Council, also welcomed the new entrepreneurs, and recognized the departing Batch I. He also invited, Adrian Sym, Executive Director, Alliance for Water Stewardship (AWS), to address the crowd. He noted that it had been many years since his last visit to Milwaukee, but that he was very impressed by the amount of progress that has occurred, including the opening of the Global Water Center, and how it was an easy choice to locate AWS’s North American headquarters at the building. After his remarks, Adrian and Dean sat to officially sign the Memorandum of Understanding between The Water Council and AWS, which sets forth guidelines and lays the groundwork for The Water Council to become AWS’s North American Headquarters, and partner in implementing the new Water Standard finalized earlier this year.

Following the signing of the MOU and Batch II presentation, guests enjoyed light appetizers and “Brews” generously provided by Water Council Member MillerCoors. They also mingled with the new entrepreneurs who were more than willing to discuss their businesses. See the slideshow below.

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Other Notable Events From Investments in Water Innovation Week

The Water Council and JPMorgan Chase and Co. kicked off the week in a big way on Monday when it was announced that the two organizations have formed a new investment partnership, to the tune of a $225,000 grant as part of JPMorgan Chase’s recently announced Small Business Forward program. Read more HERE.

The Water Council’s BREW accelerator program was awarded one of 10 inaugural Wisconsin Innovation Awards in Madison on Tuesday, August 26, as part of the Forward Technology Festival. Several Water Council Members were also recognized with Innovation Awards, including Microbe Detectives, Marquette University, and Deiscovery World. Read more HERE.

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Israel–Milwaukee Water Technology & Innovation Forum

The Water Council is pleased to host:

Israel–Milwaukee Water Technology & Innovation Forum
Global Water Center, Auditorium
247 W. Freshwater Way, Milwaukee, WI 53204
Thursday September 11, 2014


This forum is also presented by the Consulate General of Israel to the Midwest, and the Government of Israel Economic Mission to the Midwest. Attendees to this free event will be joined by two expert speakers from Israel, Michael (Miki) Zaide, Head of the Strategic Planning Section, Planning Department, Israeli Water & Sewage Authority; and Oved Cohen, Deputy Manager O&M –Hagihon (Jerusalem Water Utility).

Topics open for discussion include:

  • Development of Decision Support Systems
  • Strategic Planning and Budgeting for Water Systems Improvement Projects
  • Integration of New Technologies into Older Systems
  • Water Security: Devising an action plan for emergency contingencies

For more information, please contact Daniel Cohen, Director of Business and Trade Development, Government of Israel Economic Mission to the Midwest, at

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The Water Council & Members Win Wisconsin Innovation Awards

IMG_2947On the second day of Investments in Water Innovation Week, The Water Council attended the Wisconsin Innovation Awards (WIA) in Madison, WI as part of the Forward Technology Festival. The Water Council’s BREW accelerator program was nominated for its innovative approach to cluster development by incorporating the country’s only vertical accelerator solely dedicated to addressing global freshwater challenges.

The Wisconsin Innovation Awards, the first year presented, seek to celebrate and inspire innovation. The WIA highlights and honors the development of groundbreaking and innovative ideas. The awards hope to encourage an even greater environment of innovation by bringing innovators together from various business sectors throughout the State.

The Water Council is pleased to announce that The BREW accelerator was honored to take home one of 10 Wisconsin Innovation Awards at the ceremony. We are even more pleased that several of our Members took home awards as well! Congratulations to Microbe Detectives, Marquette University, and Discovery World for all being recognized with an inaugural Wisconsin Innovation Award!

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Wisconsin Innovation Awards Honors 10 Winners – Milwaukee Journal Sentinel

The BREW, which stands for Business. Research. Entrepreneurship. In Wisconsin., will launch Batch II of the freshwater accelerator winners this week during the Batch II Welcome Reception, where the new class of winners will officially be welcomed to Milwaukee’s Global Water Center. The Global Water Center is located in Milwaukee’s Historic Walker’s Point neighborhood, and is directly adjacent to Reed Street Yards, a future water technology business park currently under development. The evening will include brief remarks, and a check presentation to the six Winners of Batch II.

The Water Council and JPMorgan Chase and Co. announced Monday a partnership through Chase’s just launched Small Business Forward program, which is a five-year, $30 million grant program meant to boost small business support networks that help growing enterprises in specific industries. Immediately following the press conference, attended by Wisconsin Governor Scott Walker and Milwaukee Mayor Tom Barrett, The Water Council and JPMorgan Chase and Co. hosted a brief panel discussion focused on the importance of investing in the emerging growth sector. Coverage can be found HERE.

Watch the full JPMorgan Chase and Co. Press Conference video coverage by WisconsinEYE, HERE.

Watch the full Advantages of Investing in Water Innovation Panel Discussion video coverage by WisconsinEYEHERE.

Next up for Investments in Water Innovation Week is the The BREW Batch II Welcome Reception, Wednesday evening, followed Thursday afternoon by an Informational Meeting hosted by WEDC to discuss opportunities for how Wisconsin water technology companies can engage with The Water Council and the Wisconsin Economic Development Corporation during the Water Environment Federation’s Technical Exhibition and  Conference (WEFTEC) in New Orleans. The Wisconsin Innovation Pavilion (Booth 4045) will be located just outside of the official WEFTEC Innovation Pavilion. More information can be found HERE.

Watch for additional coverage later this week, including photos and event recap of Investments of Water Innovation Week.

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Wisconsin’s 2014 WEFTEC Look Book

WEFTEC-2014-logo3The Wisconsin Economic Development Corporation (WEDC) is creating a “look book” that will be distributed at WEFTEC, and also shared with foreign attendees and delegations before their arrival, to help connect Wisconsin water-sector companies with potential international buyers. The “look book” is intended to provide information on export-ready Wisconsin companies with water technology solutions to offer. With this “look book,” we will introduce your company to foreign buyers that are interested in your products and services, and to companies seeking solutions to water issues—solutions your company is ready to provide. We are creating this publication at no cost to you. We hope you will complete and return the downloadable form so that your company can be included.

Companies can be part of the “look book” even if they are not attending WEFTEC, but we do encourage attendance if possible. Admission to the trade show floor is free (there is a charge for exhibit space or to attend a technical session or workshop). Whether you are looking to connect with buyers or learn about the latest water technology innovations, we believe companies in this sector have much to gain by attending.

To download the form for Wisconsin companies please visit the Attendee Resources tab HERE and click the link to automatically begin the download. You may direct further questions regarding the “look book” to:

Patrick Roetker
Protocol Officer
Wisconsin Economic Development Corporation
201 W. Washington Avenue
Madison, WI 53703
Ph: 608.210.6747


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