“Can Water Save Milwaukee?”

A fantastic article came out in The Atlantic today about what it is we do at the Milwaukee Water Council. Like the article points out, we constantly strive to promote water related business as a medium for economic development. We’re proud to be able to bring jobs and money to a city that has struggled over the years with how to distinguish itself in a post-industrial business climate. We accomplish this by asserting ourselves as an international hub for all things water related.

It all started five years ago. “I had an ah-ha moment while at A.O. Smith for a meeting,” Meeusen recalls. “I realized how similar their flow lab was to ours, and thought of the similarities in our business. They make water heaters; we make water meters. After that I started thinking about all the companies in the area that are in water technology – there are about 150, making pumps and valves and meters and the like – and I thought we could bring them together and be more successful as a collective hub.”

He founded the Milwaukee Water Council and launched an annual water summit. A couple years later, the United Nations named Milwaukee a “Global Compact City” with a focus on water. Last year, with $50 million in state backing, the University of Wisconsin-Milwaukee opened the country’s first-ever School of Freshwater Studies and Marquette University added a water law program.

Click here to read more!

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About The Water Council

The Water Council, the only organization of its kind in the United States, was established in 2009 by Milwaukee-area businesses, education and government leaders. With more than 150 water technology companies in the Milwaukee area, the region’s water industry is a $10.5 billion dollar market and accounts for four percent of the world’s total water business. The non-profit organization is linking together global water technology companies, innovative water entrepreneurs, acclaimed academic research programs and, most importantly, some of the nation’s brightest and most energetic professionals. The Water Council is capturing the attention of the world and transforming the Milwaukee region into a World Water Hub for freshwater research, economic development and education. The Water Council is located in the Global Water Center at 247 W. Freshwater Way, Suite 500, Milwaukee, WI 53204.
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