Worth Magazine: The Blue Issue

Several Water Council members were recently featured in an issue of Worth magazine’s “Blue Issue” on investing in water-related industry. Worth is a bimonthly publication about wealth management, lifestyle and philanthropy that aims to “inspire and serve a select group of high net worth individuals with an avid interest in the intelligent stewardship of their personal wealth.”

Our featured members were all said to embody an entrepreneurial spirit that made them stand out as leaders in the water industry. Recognition in Worth magazine is evidence that highly influential individuals and businesses are paying close attention to what’s going on in Milwaukee.

Both Sweet Water Organics and Veolia Water were written about in terms of how they are creating solutions to water problems. Sweet Water seeks to solve the problem of growing crops in water-stressed areas by creating indoor ecosystems that remain unaffected by Milwaukee’s harsh winters. Veolia Water responds to the struggle of local municipalities to acquire funds for water management by creating public-private partnerships. Both of these companies were praised in the magazine for overcoming hurdles and bringing innovation to the field.

Another section of the magazine was about “10 Ways to Invest in Water.” The 10 ways were:

  1. Conservation
  2. Conveyance
  3. Desalination
  4. Diversified ETFs and Mutual Funds
  5. Energy
  6. Equipment Manufacturers
  7. Infrastructure
  8. Purification and Treatment
  9. Quality Control
  10. Water Rights

We were happy–but not at all surprised–to find several of our members in this section as well. Badger Meter was noted as a leading company specializing in water meters that aid in conservation of water resources. Siemens was praised for making strides in advancing desalination technologies. Pentair and A.O. Smith were both recognized for manufacturing pumps, valves and water-heating systems. The article also mentioned Veolia Environment’s work in water purification and treatment, specifically ultra-pure water used in healthcare and manufacturing. The article states that, “Analysts expect water to evolve into a widely traded equity over the next decade.” All five of the aforementioned companies were listed as entities worth investing in due to their impressive work in water-related industry.

In addition to featuring water-related business, Worth covered research and education by featuring UW-Milwaukee’s School of Freshwater Sciences. The magazine recognized the School for being the first graduate program in the U.S. dedicated exclusively to the study of freshwater. Dr. Rebecca Klaper, an associate professor at the School of Freshwater Sciences, was quoted saying,

“The goal is to bring together the different disciplines we teach at the school to solve the world’s freshwater problems and to train the next generation to deal with freshwater issues.”

This national recognition for the work we do in Milwaukee is yet another reminder of the importance of our work. Together we’re creating jobs, promoting a business market, educating future stakeholders, and securing the most valuable resource known to man. We’re proud to have such influential members that grab the attention of an entire industry and reinforce Milwaukee as a World Water Center.



About The Water Council

The Water Council, the only organization of its kind in the United States, was established in 2009 by Milwaukee-area businesses, education and government leaders. With more than 150 water technology companies in the Milwaukee area, the region’s water industry is a $10.5 billion dollar market and accounts for four percent of the world’s total water business. The non-profit organization is linking together global water technology companies, innovative water entrepreneurs, acclaimed academic research programs and, most importantly, some of the nation’s brightest and most energetic professionals. The Water Council is capturing the attention of the world and transforming the Milwaukee region into a World Water Hub for freshwater research, economic development and education. The Water Council is located in the Global Water Center at 247 W. Freshwater Way, Suite 500, Milwaukee, WI 53204.
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