Our long term goal of creating a self-sustaining water related business market in Milwaukee depends on our ability to foster interest in the next generation. We strive to facilitate and encourage programs that teach students about the Milwaukee water cluster. The water industry is a jobs creator in Milwaukee that promotes growth in the business sector, municipal management and research and development. We are always encouraged to see teachers and students dive in and analyze how water is creating jobs in Milwaukee.
One recent example of this was a project that Marquette University Professor Dr. McGee Young gave to his political science class. “This political science course asked students to consider the remaking of Milwaukee’s economy,” said Dr. Young. The project was inspired by an article in the Harvard Business Review by Rosabeth Moss Kantor called Enriching the Ecosystem that featured Milwaukee as a prominent example of a changing economic environment. Dr. Young had his students read the article and then consider the different ways Milwaukee has adapted itself to the demands of the twenty-first century by utilizing the city’s blue-collar history in promoting Milwaukee as a good place for business.
“I selected six ‘sites’ in Milwaukee where the economy was being remade: The Water Council, Menomonee Valley, Sweetwater, Bucketworks, Grand Avenue, and Zilber Neighborhoods.” Each group was assigned a site and was told to document the way the organization or location worked toward enriching the economic ecosystem in Milwaukee. The following video was created by the group assigned to The Water Council. The video was part of a larger project that showcased the water industry in Milwaukee. This is a perfect example of students who “get it,” who see the potential and are excited to learn more.