Help Rename Pittsburgh Avenue

Have you ever wondered whose job it is to name street signs? Have you ever seen a strangely named sign and thought, “I could do better than that”? If you answered “yes” to either of those questions, then what I’m about to tell you is going to make your day.

As you may already know, the Water Council is renovating a building at 223 W. Pittsburgh Ave. to be the new home to the Council and other entities such as A.O. Smith, Badger Meter, UW-Milwaukee and many other water-related tenants. In fact, we just had our launch ceremony this morning–photos and a blog summary coming soon.

Sneak peak of the launch event

What you may not know is that we will also be changing the name of Pittsburgh Ave. and are offering you the chance to help us name it. So put your thinking caps on, grab a pen and paper and see if you can come up with the perfect name for a street in the future home of the nation’s premier water district! The most likely to win will be names that have something to do with our water theme.

The general parameters for a new street name are:

  • The street name cannot exceed 13 characters (the direction N/S/E/W and suffix Ave/St/Dr/etc. do not count as characters). Spaces for multiple words are allowed, but do count as characters.
  • The new street name cannot be the name of an existing or former Milwaukee street (for example, Reed Street cannot be used because 2nd Street was once called Reed Street, nor could Canal Ave because there is a Canal Street, nor Lake Street because there is a Lake Drive.)

Submissions are due September 14, 2012 and a winner will be chosen in October 2012 and posted on The City of Milwaukee’s Website. In addition to the honor of picking a new Milwaukee street name, the winner will receive a replica street sign with the new street name.

More information and the submission page can be found here: Name a Street Competition 


About The Water Council

The Water Council, the only organization of its kind in the United States, was established in 2009 by Milwaukee-area businesses, education and government leaders. With more than 150 water technology companies in the Milwaukee area, the region’s water industry is a $10.5 billion dollar market and accounts for four percent of the world’s total water business. The non-profit organization is linking together global water technology companies, innovative water entrepreneurs, acclaimed academic research programs and, most importantly, some of the nation’s brightest and most energetic professionals. The Water Council is capturing the attention of the world and transforming the Milwaukee region into a World Water Hub for freshwater research, economic development and education. The Water Council is located in the Global Water Center at 247 W. Freshwater Way, Suite 500, Milwaukee, WI 53204.
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1 Response to Help Rename Pittsburgh Avenue

  1. Pingback: Outside Magazine Names Milwaukee a “Best River Town in America” | Shorewest Realtors-Wisconsin-Real Estate-Sales-News-Events-Statistics-Resources

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