Around the Water Cooler – March Recap

Thank you to all that joined The Water Council for Around the Water Cooler (ATWC) during March. These weekly lunchtime gatherings are meant as a way for tenants to come together in a casual environment, and learn about our fellow neighbors within the Global Water Center. During the initial month of ATWC, we were happy to welcome representatives from Ijinus, Phigenics, Total Water Treatment Systems, and Xela Innovations

On deck for April – NEW Works (April 7, Flow Lab), Stormwater Solutions Engineering (April 14), Alliance for Water Stewardship (April 21), and Fund for Lake Michigan (April 28). To schedule an ATWC feature for your company, contact Isaiah, at

March Recap:

IMG_0247Ijinus Our first ATWC gathering featured Matthieu Urvoy of Ijinus. Ijinus, not only new to the building, but also to Milwaukee; is a French company that specializes in the instrumentation to manage and monitor water levels via ultrasonic technology. Ijinus, created in 2003, was founded on the idea of developing a system to measure the level of stock in silos for the agricultural industry. It has adapted its product solutions for use in water measurement, traceability, and transportation. They currently have a staff of 17 in France, and recently established a Milwaukee office in 2013.

Their expertise is in the contact-free measurement, transmission of information through radio signals, and data management via the internet. They have adapted their solutions for wastewater treatment, management, and water quality. The devices they offer and utilize are overflow detectors, ultrasonic level sensors, and data loggers. Future product development includes flow measurement devices, digital probes, and rain gauges.

Matthieu Urvoy is a former intern of the Greater Milwaukee Committee. He now resides in MIlwaukee as Business Developer/Sales Representative for Ijinus. He is working to establish more substantial operations for Ijinus in North America, adapting their solutions for American companies. For the complete presentation, CLICK HERE.

IMG_0368Phigenics – Established, and privately funded, in 2005, Phigenics is an employee owned company, with a staff of 40, including 6 regional managers, account support managers, and water management specialists. Phigenics is committed to bringing facility owners and managers a cost-effective approach to water management through independent leadership.

Phigenics boasts a wide product offering in Water Management Programs, Web-based Smart Water Analytics, Water Testing Services, and Independent Automated Chlorine Monitoring Tools. Their product offering reflects a common goal of “maintaining water quality, or improving it, compared to how it was received. This is accomplished by implementing a process to ensure water safety/quality across an organization; and, identifying opportunities to improve current system performance, drive cost savings, and improve sustainability.

Missy Cain received a B.S. in Biochemistry & Molecular Biology from UW-Madison. She joined the Phigenics team in January 2006, and has facilitated Water Management Programs across the country. Previously, she worked in the healthcare industry with Abbott Diagnostics for 5 years. For the complete presentation, CLICK HERE.

Total Water Treatment Systems – Established in 1943, Total Water specializes in the design of ultra pure water systems for Biotech, Laboratory, Healthcare, Kidney Dialysis, and Industrial Applications. In fact, the Global Water Center has been fitted with an ultrapure water system that produces Type II Water for research/lab purposes.

Total Water offers system design and engineering, distribution design, system sanitations and complete maintenance program solutions. Applications for their systems are varied, and range from highly purified water for in vitro fertilization, to specialized water for rinsing of surgical instruments, etc. Other technologies they utilize in these processes are water softeners, water filtration, reverse osmosis, deionization systems, and ultraviolet disinfection.

Jeff Lee holds a Bachelor of Business Administration from the University of Iowa, and is also certified through the Water Quality Association as a Water Specialist IV. He is Partner in Total Water Treatment Systems, with 15 years experience in the industry. For the complete presentation, CLICK HERE.

IMG_0671Xela Innovations – The final ATWC presentation in March came from Xela Innovations, whose objective is to ensure a healthier, greener and cleaner washroom environment. Side-note, you can find there Purleve handle in bathrooms at the Global Water Center.

Xela is represented by 3 key products; AutoFlush, represents the  early innovation of the company, and the foundation for their industry knowledge and network; Purleve Handle, represents the first product sold by Xela, which transitioned them from a service company to a product company; and the No-Water Urinal, which represents the future growth of product offerings, and Xela Innovations’ increased investment in energy conservation product lines.

Todd Muderlak is President of Xela Innovations, LLC, and is responsible for all non-design related business activities, including accounting, operations, human resources and legal. For the complete presentation, CLICK HERE.

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About The Water Council

The Water Council, the only organization of its kind in the United States, was established in 2009 by Milwaukee-area businesses, education and government leaders. With more than 150 water technology companies in the Milwaukee area, the region’s water industry is a $10.5 billion dollar market and accounts for four percent of the world’s total water business. The non-profit organization is linking together global water technology companies, innovative water entrepreneurs, acclaimed academic research programs and, most importantly, some of the nation’s brightest and most energetic professionals. The Water Council is capturing the attention of the world and transforming the Milwaukee region into a World Water Hub for freshwater research, economic development and education. The Water Council is located in the Global Water Center at 247 W. Freshwater Way, Suite 500, Milwaukee, WI 53204.
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