Wisconsin Water Sector’s Strengths to be Highlighted at National Trade Show

MADISON, WI. Aug. 8, 2014 — Wisconsin companies in the water technology sector are invited to be part of the state delegation that is attending the Water Environment Federation’s Technical Exhibition and Conference (WEFTEC) this fall in New Orleans.

Companies in the delegation will benefit from the support of the Wisconsin Economic Development Corporation (WEDC) and The Water Council, which will jointly operate a booth highlighting the strengths of the state’s water sector.

Thousands of water and wastewater professionals are expected to attend WEFTEC, which runs from Sept. 27 to Oct. 1, to learn more about water technology and to network with others in the industry. WEFTEC is the world’s largest annual water quality exhibition, with nearly 1,000 exhibitors displaying the latest in water quality research technology and services, and more than 22,000 attendees taking part. Attendees also engage in continuing education and professional development, with cutting-edge technical sessions and workshops.

Advance registration is available through Aug. 29, and interested companies can find more information and the registration link at inwisconsin.com/weftec.

“There is no question that Milwaukee and Wisconsin have an international reputation for being global leaders in the water technology sector,” said Reed Hall, secretary and CEO of WEDC, the state’s lead economic development organization. “This event will provide state companies another opportunity to showcase all the innovation in the sector that is originating right here in Wisconsin.”

“WEFTEC creates an array of business opportunities for cutting-edge, innovative businesses of all sizes in the water technology industry,” said Dean Amhaus, president and CEO of The Water Council. “This high-profile, global stage is a great opportunity for Wisconsin water companies to showcase our collaborative successes.”

Water technology is a key industry strength in the Wisconsin economy, and WEDC and The Water Council will highlight this strength at the Wisconsin Water Innovation Pavilion, located at Booth 4045 on the trade show floor of the New Orleans Morial Convention Center. Among the sponsors who will be on hand to answer questions are:

 The BREW—Business. Research. Entrepreneurship. In Wisconsin.—a seed accelerator based at the Global Water Center in Milwaukee, and founded to incubate water technology startups.

 ABB, one of the world’s leading engineering and electrical equipment manufacturing companies.

 ASA Analytics, a 20-year-old business that specializes in the manufacture of automatic chemical analysis systems for water and wastewater monitoring and control.

 InSinkErator, the world’s largest manufacturer of food waste disposers and instant hot water dispensers for home and commercial use.

 MikroFlot Technologies, utilizing the principal of microflotation, offers a viable alternative for wastewater effluent treatment to small and medium sized industrial and commercial facilities who cannot afford expensive on-site treatment.

 PaveDrain, a maker of permeable paving surfaces utilizing patented technology that minimizes the environmental impact of stormwater runoff and also reduces the costs associated with stormwater management.

 Xylem, a leading provider of fluid technology and equipment solutions for the planet’s most challenging water issues.

 A consortium of colleges and universities that offer water-related programs, including the University of Wisconsin-Milwaukee, the University of Wisconsin-Whitewater and Gateway Technical College.

The booth also will serve as a general gathering and networking space for other Wisconsin water-sector companies.

Companies that are unable to attend but would like to receive updates about water industry news and water innovation in Wisconsin are encouraged to follow WEDC’s WEFTEC blog and to sign up for email updates at inwisconsin.com/weftec. Companies that plan to attend WEFTEC also can sign up for email updates from WEDC to help them make the most of the convention and connect with other Wisconsin attendees.


About the Water Council 

The Water Council, the only organization of its kind in the United States, is an industry-led non-profit organization dedicated to achieving global freshwater sustainability through total water cycle solutions. By building strategic partnerships, supporting education and facilitating access to capital investment, The Water Council fosters economic opportunities for Wisconsin’s water industry participants. Visit http://www.thewatercouncil.com or follow The Water Council on Twitter @ TheWaterCouncil to learn more.

About the Wisconsin Economic Development Corporation 

The Wisconsin Economic Development Corporation (WEDC) leads economic development efforts for the state by advancing Wisconsin’s business climate. WEDC nurtures business growth and job creation by providing resources, technical support and financial assistance to companies, partners and communities in Wisconsin. Visit http://www.inwisconsin.com or follow WEDC on Twitter @_InWisconsin to learn more.


About The Water Council

The Water Council, the only organization of its kind in the United States, was established in 2009 by Milwaukee-area businesses, education and government leaders. With more than 150 water technology companies in the Milwaukee area, the region’s water industry is a $10.5 billion dollar market and accounts for four percent of the world’s total water business. The non-profit organization is linking together global water technology companies, innovative water entrepreneurs, acclaimed academic research programs and, most importantly, some of the nation’s brightest and most energetic professionals. The Water Council is capturing the attention of the world and transforming the Milwaukee region into a World Water Hub for freshwater research, economic development and education. The Water Council is located in the Global Water Center at 247 W. Freshwater Way, Suite 500, Milwaukee, WI 53204.
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