Lean Customer Development seminar with Cindy Alvarez

The Water Council will host esteemed author Cindy Alvarez in a morning lecture on Lean Customer Development this Thursday! Registration closes at 5pm tomorrow; limited seating available, don’t wait!

Cindy Alvarez_2015_Public

Join us for this valuable “Lean” workshop!  Cindy Alvarez will teach about Lean Customer Development strategies and provide guidance on how to ask questions and put aside assumptions in order to rigorously validate ideas. You will learn the value of differentiating customer ‘wants’ from ‘needs’ and building constant learning into your product development culture.

During the session you will learn to:

  • Increase you next product’s chance of success.
  • Help your organization move faster and work smarter.
  • Validate your market or product idea to maximize your efforts.

lrgCindy Alvarez is the author of Lean Customer Development: Building Products Your Customers Will Buy. After seeing many organizations struggle, she wrote Lean Customer Development as practical, hands-on guide to effectively talk to customers. Through the tactics in the book, organizations will learn how to rigorously validate their ideas, differentiate customer ‘wants’ from ‘needs’, and build constant learning into their product development culture.

Cindy’s career has focused on interaction design, customer research, and product management for both startups and Fortune 500 companies. In her current role she runs user experience and product design for Yammer (a Microsoft company) and evangelizes lean tactics throughout the company as part of Microsoft’s UX Leadership Team.

May 21, 2015
Registration/Coffee/Introductions 8:00 – 8:30 AM
Workshop 8:30 – 11:30 AM

UW-Milwaukee School of Freshwater Sciences
Room #3080
600 E. Greenfield Ave.
Milwaukee, WI 53204


About The Water Council

The Water Council, the only organization of its kind in the United States, was established in 2009 by Milwaukee-area businesses, education and government leaders. With more than 150 water technology companies in the Milwaukee area, the region’s water industry is a $10.5 billion dollar market and accounts for four percent of the world’s total water business. The non-profit organization is linking together global water technology companies, innovative water entrepreneurs, acclaimed academic research programs and, most importantly, some of the nation’s brightest and most energetic professionals. The Water Council is capturing the attention of the world and transforming the Milwaukee region into a World Water Hub for freshwater research, economic development and education. The Water Council is located in the Global Water Center at 247 W. Freshwater Way, Suite 500, Milwaukee, WI 53204.
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