Application Process Now Open for Water Council Pilot Deployment Program

Transferring water research from the lab with a working prototype, to real world pilot sites


The Water Council is now accepting applications for its Pilot Deployment Program which is designed to help transfer research from the lab with a working prototype, to real world pilot project demonstration sites for practical application. The Program will support businesses of all sizes by acting as a launch pad to validate and commercialize products that are near market introduction.

In August 2015, The Water Council announced a partnership with the Milwaukee Metropolitan Sewerage District (MMSD) and Fund for Lake Michigan (FLM) that would provide $600,000 in joint funding over two years to advance new clean water technologies through the Pilot Deployment Program. The Program was launched in early 2015 through a Clean Technology & Innovation grant from Wells Fargo.

Under the Program, applications are being sought for the following three areas of emphasis:

  • Intelligent stormwater green infrastructure (e. cisterns, bioswales, green roofs, porous paving materials, etc.) – projects that create web-based infrastructure that allow for the active management of stormwater with green infrastructure systems and the integration thereof;
  • Stormwater quality – projects that enhance the ability to detect contaminants in stormwater and runoff, innovate the ability for best management practices to better capture and treat stormwater and polluted runoff from both urban and rural environments, and identify beneficial reuse of reclaimed water will be deemed high priority; and
  • Stormwater quantity – projects that achieve run-off control through delayed release to the sewer system and area waterways, improve infiltration rates of green infrastructure, and maximize bio-retention will also be deemed high priority.

Selected projects must address integrated water solutions through innovation, application, and demonstration while maintaining a cost-efficient, scalable, and deployable model. The Program acts as a catalyst for companies and professionals who are developing new products that deliver significant water quality and/or quantity improvements.

“The Pilot Deployment Program reaffirms an incredibly important area of our mission, to improve world water health,” said Dean Amhaus, president and CEO of The Water Council. “This joint support and funding to help develop and validate new, cutting-edge products, will unleash a new wave of water technology innovation.”

With a membership that includes over 170 water technology organizations, The Water Council has unique resources to support technologies related to water quality and quantity. The Program will work with Water Council member companies of all sizes who have existing prototypes addressing these issues.

Applications for the Pilot Deployment Program are open through October 30th. Click here to apply.

About The Water Council

The Water Council, the only organization of its kind in the United States, was established in 2009 by Milwaukee-area businesses, education and government leaders. With more than 150 water technology companies in the Milwaukee area, the region’s water industry is a $10.5 billion dollar market and accounts for four percent of the world’s total water business. The non-profit organization is linking together global water technology companies, innovative water entrepreneurs, acclaimed academic research programs and, most importantly, some of the nation’s brightest and most energetic professionals. The Water Council is capturing the attention of the world and transforming the Milwaukee region into a World Water Hub for freshwater research, economic development and education. The Water Council is located in the Global Water Center at 247 W. Freshwater Way, Suite 500, Milwaukee, WI 53204.
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